Health consciousness today is at a new high, especially with the daily bombardment of information available to the public about natural products. Some of the most important of these products for good health are the nutraceuticals known as phytochemicals. Village Botanica, Inc.'s (VBI) selection of brilliant pigments is rich in phytochemicals and grown organically here in the United States.

Produced in nature's own chemical "plants" via reactions with sunlight, VBI's proprietary line of special hybrid hibiscus (the BOSTx® HHHybrids™), generate the much-desired pigments via elemental, natural processes. Sun. Soil. Water. And VBI's hybrid hibiscus, of course.